Impact of vertical sequence on consumers’ choice between hedonic and utilitarian products

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|46|3|409-420

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.46, Iss.3, 2018-03, pp. : 409-420

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract