A satisficing DEA model to measure the customer-based brand equity

Author: Charles Vincent   Zavala Jorge J.  

Publisher: Edp Sciences

E-ISSN: 1290-3868|51|3|547-566

ISSN: 0399-0559

Source: RAIRO - Operations Research, Vol.51, Iss.3, 2017-06, pp. : 547-566

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Abstract