Improving Transfer in the Food Sector by Applying a Target Audience-Centered Approach—The Development of a Nonprofit Marketing Campaign Guide Based on a Case Study of the LAV Platform

Author： Strotmann Christina   Niepagenkemper Linda   Göbel Christine   Flügge Fara   Friedrich Silke   Kreyenschmidt Judith   Ritter Guido  

Publisher： MDPI

E-ISSN： 2071-1050|9|4|512-512

ISSN： 2071-1050

Source： Sustainability, Vol.9, Iss.4, 2017-03, pp. : 512-512

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