Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context

Author： Le Thi Mai   Liaw Shu-Yi  

Publisher： MDPI

E-ISSN： 2071-1050|9|5|798-798

ISSN： 2071-1050

Source： Sustainability, Vol.9, Iss.5, 2017-05, pp. : 798-798

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