Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

Author： Saari Ulla A.   Baumgartner Rupert J.   Mäkinen Saku J.  

Publisher： MDPI

E-ISSN： 2071-1050|9|7|1286-1286

ISSN： 2071-1050

Source： Sustainability, Vol.9, Iss.7, 2017-07, pp. : 1286-1286

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