Supply chain models with imperfect quality items when end demand is sensitive to price and marketing expenditure

Author: Yadav Rita   Pareek Sarla   Mittal Mandeep  

Publisher: Edp Sciences

E-ISSN: 1290-3868|52|3|725-742

ISSN: 0399-0559

Source: RAIRO - Operations Research, Vol.52, Iss.3, 2018-09, pp. : 725-742

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Abstract