Measuring Political Brand Equity in Ireland

Author: MacDonald Ewan Alexander   Sherlock Roger   Hogan John  

Publisher: Routledge Ltd

E-ISSN: 1743-9078|30|1|98-120

ISSN: 0790-7184

Source: Irish Political Studies, Vol.30, Iss.1, 2015-01, pp. : 98-120

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract