Recruiting Prospective Students WithStories: How Personal Stories Influence the Process of Choosing aUniversity

Author: Burns Michael E.  

Publisher: Routledge Ltd

E-ISSN: 1746-4102|63|1|99-118

ISSN: 0146-3373

Source: Communication Quarterly, Vol.63, Iss.1, 2015-01, pp. : 99-118

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Abstract