The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|11|1049-1060

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.11, 2015-11, pp. : 1049-1060

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Abstract