Truly Maximize the ROI of Sales' and Marketing's Expenditures With Demand‐Driven Planning

Publisher: John Wiley & Sons Inc

E-ISSN: 1097-0053|27|1|45-53

ISSN: 1044-8136

Source: JOURNAL OF CORPORATE ACCOUNTING & FINANCE, Vol.27, Iss.1, 2015-11, pp. : 45-53

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Abstract