Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|12|1158-1174

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.12, 2015-12, pp. : 1158-1174

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