The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|12|1117-1132

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.12, 2015-12, pp. : 1117-1132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract