How does advertising affect the price elasticity of lodging demand? Evidence from Taiwan

Author: Chen Chiang-Ming   Lin Yu-Chen   Tsai Yi-Chun  

Publisher: IP Publishing Ltd

E-ISSN: 2044-0375|21|5|1035-1045

ISSN: 1354-8166

Source: Tourism Economics, Vol.21, Iss.5, 2015-10, pp. : 1035-1045

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Abstract