From Brand Performance to Consumer Performativity: Assessing European Trade Mark Law after the Rise of Anthropological Marketing

Publisher： John Wiley & Sons Inc

E-ISSN： 1467-6478|42|4|611-636

ISSN： 0263-323x

Source： JOURNAL OF LAW AND SOCIETY, Vol.42, Iss.4, 2015-12, pp. : 611-636

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