Market orientation: an option for universities to adopt?

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-103x|20|4|347-365

ISSN: 1465-4520

Source: INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.20, Iss.4, 2015-11, pp. : 347-365

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Abstract