What messages does social marketing advertising send? A content analysis of advertisements aiming to minimise harm from alcohol consumption

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-103x|20|4|285-298

ISSN： 1465-4520

Source： INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.20, Iss.4, 2015-11, pp. : 285-298

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