Identifying Product Attributes and Consumer Attitudes that Impact Willingness to pay for a Nutraceutical‐Rich Juice Product

Publisher: John Wiley & Sons Inc

E-ISSN: 1745-459x|30|2|156-168

ISSN: 0887-8250

Source: JOURNAL OF SENSORY STUDIES (ELECTRONIC), Vol.30, Iss.2, 2015-04, pp. : 156-168

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Abstract