An examination of antecedents of conversion rates of e-commerce retailers

Author: Gudigantala Naveen   Bicen Pelin   Eom Mike Tae-in  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 2040-8269|39|1|82-114

ISSN: 2040-8269

Source: Management Research Review, Vol.39, Iss.1, 2016-01, pp. : 82-114

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Abstract