Do service providers adopting market segmentation need cooperation with third parties?

Author: Du Fei   Yang Feng   Liang Liang   Yang Mingming  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-1049|28|1|136-155

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.28, Iss.1, 2016-01, pp. : 136-155

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Abstract