Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part I: Innovation Management at Lego Group
Publisher: IOP Publishing
E-ISSN: 1757-899X|95|1|873-878
ISSN: 1757-899X
Source: IOP Conference Series: Materials Science and Engineering, Vol.95, Iss.1, 2015-11, pp. : 873-878
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Abstract