Social Media Engagement Theory: Exploring the Influence of User Engagement on Social Media Usage

Publisher: IGI Global_journal

E-ISSN: 1546-5012|28|2|53-73

ISSN: 1546-2234

Source: Journal of Organizational and End User Computing (JOEUC), Vol.28, Iss.2, 2016-04, pp. : 53-73

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Abstract