Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia

Publisher： IGI Global_journal

E-ISSN： 1539-2929|13|4|74-90

ISSN： 1539-2937

Source： Journal of Electronic Commerce in Organizations (JECO), Vol.13, Iss.4, 2015-10, pp. : 74-90

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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