Using Sustainability Reports as a Method of Cause-Related Marketing for Competitive Advantage

Publisher: IGI Global_journal

E-ISSN: 1947-8410|4|2|16-33

ISSN: 1947-8402

Source: International Journal of Social Ecology and Sustainable Development (IJSESD), Vol.4, Iss.2, 2013-04, pp. : 16-33

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract