Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association

Publisher： IGI Global_journal

E-ISSN： 2155-5613|3|2|21-37

ISSN： 2155-5605

Source： International Journal of Technology and Educational Marketing (IJTEM), Vol.3, Iss.2, 2013-07, pp. : 21-37

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