Business Value of Enterprise Micro-blogging: Empirical Study from Weibo.com in Sina

Publisher： IGI Global_journal

E-ISSN： 1533-7995|22|3|32-56

ISSN： 1062-7375

Source： Journal of Global Information Management (JGIM), Vol.22, Iss.3, 2014-07, pp. : 32-56

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