A Study on the Price Decisions of the Dual-Channel Composite Decision in B2C Mode

Publisher: IGI Global_journal

E-ISSN: 1539-2929|12|4|46-56

ISSN: 1539-2937

Source: Journal of Electronic Commerce in Organizations (JECO), Vol.12, Iss.4, 2014-10, pp. : 46-56

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract