E-mass customization: Effects of self-congruity and functional congruity on consumer responses

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|44|8|1379-1394

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.44, Iss.8, 2016-09, pp. : 1379-1394

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