Research Design for Business & Management ( 1 )

Publication series :1

Author: Ang   Siah Hwee  

Publisher: Sage Publications Ltd‎

Publication year: 2014

E-ISBN: 9781473904507

P-ISBN(Paperback): 9781847870254

Subject: F1 The World Economic Profiles , Economic History , Economic Geography

Keyword: 世界各国经济概况、经济史、经济地理

Language: ENG

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Description

This practical book provides a clear understanding of the commonly used methods in business and management research to enable students to tackle the fundamental elements of the research process with confidence.

Chapter

CHAPTER 2: MISPERCEPTIONS, CHALLENGES AND JUDGEMENT CALLS IN RESEARCH

CHAPTER 3: THE RESEARCH QUESTION

CHAPTER 4: CONDUCTING A LITERATURE REVIEW

CHAPTER 5: RESEARCH DESIGN

CHAPTER 6: DATA, SAMPLING AND MEASUREMENTS

CHAPTER 7: DATA COLLECTION METHODS

CHAPTER 8: DESCRIPTIVE AND EXPLORATORY ANALYSIS

CHAPTER 9: QUALITATIVE ANALYSIS

CHAPTER 10: QUANTITATIVE ANALYSIS

CHAPTER 11: WRITING UP

CHAPTER 12: THE IMPORTANCE OF THE RESEARCH ENVIRONMENT

INDEX

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