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Encyclopedia of Public Relations ( 2 )

Publication series ：2

Author： Heath Robert L.

Publisher： Sage Publications Ltd‎

Publication year： 2013

E-ISBN: 9781452276229

P-ISBN(Paperback): 9781452240794

Subject： F2 Economic Planning and Management

Keyword：经济计划与管理

Language： ENG

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Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession.

Chapter

ENCYCLOPEDIA OF PUBLIC RELATIONS-FRONT COVER

ENCYCLOPEDIA OF PUBLIC RELATIONS

LIST OF ENTRIES

READER’S GUIDE

ABOUT THE EDITOR

ACKNOWLEDGMENTS

ACCOMMODATION: CONTINGENCY THEORY

ACCOUNT EXECUTIVE

ACCOUNT MANAGER/ACCOUNT MANAGEMENT

ADVERTISING EQUIVALENCY

AFRICA, PRACTICE OF PUBLIC RELATIONS IN

AGE OF DEFERENCE, END OF THE

AGENDA-SETTING THEORY

AGGREGATOR NEWS SEARCH

ALUMNI RELATIONS

ANTECEDENTS OF MODERN PUBLIC RELATIONS

ANTHROPOLOGY AND PUBLIC RELATIONS

ARCHETYPES AND RHETORICAL THEORY

ASSOCIATION FOR WOMEN IN COMMUNICATIONS

ATTRIBUTION THEORY

AUDIENCE MONITORING

AUSTRALIA AND NEW ZEALAND, PRACTICE OF PUBLIC RELATIONS IN

AUTHENTICITY ON SOCIAL MEDIA

BARCELONA PRINCIPLES

BATEMAN, J. CARROLL

BATTLE OF THE CURRENTS

BERNAYS, EDWARD

BLACK/DARK WEBSITE

BLOGS, VLOGS, AND MICROBLOGS

BOURDIEU, PIERRE, AND PUBLIC RELATIONS

BRAND EQUITY AND BRANDING

BRAZIL, PRACTICE OF PUBLIC RELATIONS IN

CANADA, PRACTICE OF PUBLIC RELATIONS IN

CAPTION/CUTLINE

CATALYTIC MODEL OF ISSUES MANAGEMENT

CAUSE MODEL OF RISK AND CRISIS COMMUNICATION

CAUSE-RELATED MARKETING

CHAOS AND COMPLEXITY THEORY

CHASE, W. HOWARD

CHASE MODEL OF ISSUE MANAGEMENT

CHINA, HONG KONG, AND TAIWAN, PRACTICE OF PUBLIC RELATIONS IN

CIRCUIT OF CULTURE

CITIZEN JOURNALISM/REPORTING

CITIZENS ADVISORY COMMITTEES/ PANELS

CITIZENS UNITED V. FEDERAL ELECTION COMMISSION (2010)

CLIENT–AGENCY RELATIONSHIPS

CLIP (NEWS CLIP) AND CLIPPING SERVICES

COALITION BUILDING

CO-CREATION OF MEANING THEORY

CODES OF ETHICS

CODES OF PUBLIC RELATIONS PRACTICE

COLLABORATIVE DECISION MAKING

COLLEGE AND UNIVERSITY PUBLIC RELATIONS

COLORADO COAL STRIKE

COMMENTARY, RADIO AND TELEVISION

COMMERCIAL SPEECH

COMMITTEE ON PUBLIC INFORMATION

COMMODIFYING INFORMATION

COMMUNICATION AUDIT AND AUDITING

COMMUNICATION MANAGEMENT

COMMUNICATION TECHNOLOGIES

COMMUNITARIANISM

COMMUNITAS/CORPORATAS

COMMUNITY AND COMMUNITY BUILDING

COMMUNITY RELATIONS

COMMUNITY REPORTS

COMMUNITY RESILIENCE

COMPOSING/COMPOSITION

CONFLICT RESOLUTION

CONSTITUTIVE THEORY OF LANGUAGE

CONSUMER/CUSTOMER RELATIONS

CONTENT AGGREGATION

CONTENT ANALYSIS

CONTINGENCY THEORY

CONVERGENCE AND PUBLIC RELATIONS

CO-ORIENTATION THEORY

CORPORATE BRANDING

CORPORATE MORAL CONSCIENCE

CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SPEECH

CRISIS AND CRISIS MANAGEMENT

CRISIS AND EMERGENCY RISK COMMUNICATION

CRISIS COMMUNICATION

CRISIS INFORMATICS

CRISIS RENEWAL THEORY

CRITICAL DISCOURSE ANALYSIS

CRITICAL RACE THEORY

CRITICAL THEORY

CULTURAL FLOWS AND PUBLIC RELATIONS

CULTURAL INTELLIGENCE

CULTURAL THEORY OF RISK COMMUNICATION

CUTLIP, SCOTT M.

DECISION THEORY

DEFAMATION (LIBEL AND SLANDER)

DELIBERATIVE DEMOCRACY

DIFFERENTIATION

DIFFUSION OF INNOVATIONS THEORY

DIRECT MAIL/DIRECT EMAIL

DISCOURSE OF RENEWAL THEORY

DISCOURSE THEORY AND ANALYSIS

DISCRIMINATION IN PUBLIC RELATIONS

DISCURSIVE TECHNOLOGY

DIVERSITY: AUDIENCES

DIVERSITY: PUBLIC RELATIONS PROFESSION

DRAMATISM AND DRAMATISM THEORY

EASTERN EUROPE, PRACTICE OF PUBLIC RELATIONS IN

ECOLOGY AND PUBLIC RELATIONS

EDITOR AND PUBLISHER

EFFICACY/SELF-EFFICACY

EMERGENCY MANAGEMENT

EMPIRE, PUBLIC RELATIONS AND

EMPLOYEE COMMUNICATION

ENCROACHMENT IN PUBLIC RELATIONS

ENGAGEMENT (STAKEHOLDERS)

ENLIGHTENMENT AND MODERNITY

ENTERTAINMENT INDUSTRY PUBLICITY/PROMOTION

ENVIRONMENTAL GROUPS

ENVIRONMENTAL SCANNING

ETHICS OF PUBLIC RELATIONS

ETHNOGRAPHY OF PUBLIC RELATIONS

EUROPE, PRACTICE OF PUBLIC RELATIONS IN

EUROPEAN ASSOCIATION OF COMMUNICATION DIRECTORS

EUROPEAN COMMUNICATION MONITOR

EUROPEAN PUBLIC RELATIONS EDUCATION AND RESEARCH ASSOCIATION

EUROPEAN SOCIAL THEORY AND PUBLIC RELATIONS

EVALUATIVE RESEARCH

EVENT MANAGEMENT

EVOLUTION OF PUBLICITY AGENCIES

EXCELLENCE THEORY

EXECUTIVE MANAGEMENT

EXPERIMENT/EXPERIMENTAL METHODS

EXTENDED PARALLEL PROCESS MODEL OF RISK COMMUNICATION

EXTERNAL ORGANIZATIONAL RHETORIC

EXTERNAL PUBLICATIONS

FEDERAL TRADE COMMISSION

FEMINIZATION THEORY

FLEISCHMAN, DORIS ELSA

FOLLOWER/MEMBER NEWSLETTER

FORMATIVE RESEARCH

FOUCAULT, MICHEL, AND PUBLIC RELATIONS

FOUR-MINUTE MEN

FREE MARKET SYSTEM

FREELANCE WRITERS

FULLY FUNCTIONING SOCIETY THEORY

FUNCTIONS OF PUBLIC RELATIONS

FUTURISM AND TREND ANALYSIS

GAMING/PLAYSPACE/SOCIAL GAMING

GENDER AND PUBLIC RELATIONS

GEODEMOGRAPHICS

GERMANY, PRACTICE OF PUBLIC RELATIONS IN

GIVING, DONATIONS, AND GLOBALISM

GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT

GLOBALIZATION AND PUBLIC RELATIONS

GOVERNMENT PUBLIC RELATIONS

GOVERNMENT RELATIONS

GROSS IMPRESSIONS

GUERILLA MARKETING

HABERMAS, JÜRGEN, ON PUBLIC RELATIONS

HAMMOND, GEORGE

HILL, JOHN WILEY

HISTORIES OF PUBLIC RELATIONS

HOLD AND HOLD FOR RELEASE

IDENTITY THEORY

IDEOGRAPHS AND RHETORICAL THEORY

IMAGE REPAIR THEORY

IMPRESSION MANAGEMENT THEORY

INDIA, PRACTICE OF PUBLIC RELATIONS IN

INDUSTRIAL BARONS (OF THE 1870S–1920S)

INFORMATION INTEGRATION THEORY

INFORMATION RETRIEVAL SYSTEM

INFRASTRUCTURAL RISK COMMUNICATION

INSTITUTE FOR PUBLIC RELATIONS

INSTITUTIONAL THEORY

INTEGRATED MARKETING COMMUNICATION

INTERACTIVITY (AUDIENCE)

INTERCULTURAL COMMUNICATION THEORY

INTERNAL COMMUNICATION

INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS

INTERNATIONAL PUBLIC RELATIONS ASSOCIATION

INTERNET CONTAGION THEORY

INTERPERSONAL COMMUNICATION THEORY

INTERVIEW AS A COMMUNICATION TOOL

INTERVIEW AS A RESEARCH TOOL

INVESTIGATIVE JOURNALISM

INVESTOR RELATIONS

ISRAEL, PRACTICE OF PUBLIC RELATIONS IN

ISSUE MANAGEMENT COUNCIL

ISSUES MANAGEMENT

KNOWLEDGE NETWORKS

KOREA, PRACTICE OF PUBLIC RELATIONS IN

LABOR UNION PUBLIC RELATIONS

LATIN AMERICA, PRACTICE OF PUBLIC RELATIONS IN

LEADERSHIP AND PUBLIC RELATIONS

LEARNING THEORY

LEGITIMACY AND LEGITIMACY GAP

LESBIAN, GAY, BISEXUAL, AND TRANSGENDER PRACTITIONERS/ PUBLICS AND PUBLIC RELATIONS

LUCKY STRIKE GREEN CAMPAIGN

ENCYCLOPEDIA OF PUBLIC RELATIONS: VOLUME 2

MANAGEMENT THEORY

MANAGERIAL BIAS IN CRISIS COMMUNICATION

MANAGING THE CORPORATE PUBLIC RELATIONS DEPARTMENT

MARKETPLACE OF IDEAS

MATERIAL INFORMATION

MATRIXING/MATRIX MANAGEMENT

MEAN AND MEDIAN

MEASURING/MEASURES

MEDIA CONFERENCES

MEDIA CULTURE AND PUBLIC RELATIONS

MEDIA FRAGMENTATION

MEDIA MIX STRATEGIES

MEDIA RELATIONS

MENTAL MODELS APPROACH TO RISK COMMUNICATION

MILITARY PUBLIC RELATIONS

MINORITIES IN PUBLIC RELATIONS

MISSION AND VISION STATEMENTS

MOBILE TECHNOLOGY AND PUBLIC RELATIONS

MODERNITY AND LATE MODERNITY

MORAL DEVELOPMENT

MORAL PHILOSOPHY

MOTIVATION THEORY

MUCKRAKERS (AND THE AGE OF PROGRESSIVISM)

MUTUALLY BENEFICIAL RELATIONSHIP

NARRATIVE THEORY

NARROWCASTING/BROADCASTING

NATION BRANDING

NATION BUILDING

NATIONAL BLACK PUBLIC RELATIONS SOCIETY

NATIONAL INVESTOR RELATIONS INSTITUTE

NEO-INSTITUTIONAL THEORY

NEW BUSINESS DEVELOPMENT

NEWS/NEWSWORTHY

NINETEENTH-CENTURY TRENDS IN PUBLIC RELATIONS

NONGOVERNMENTAL ORGANIZATIONS (NGOS)

NONPROFIT ORGANIZATIONS

ONLINE PUBLIC RELATIONS

OPPORTUNITY AND THREAT

ORGANIZATIONAL IDENTITY AND PERSONA

PAGE, ARTHUR W.

PARADOX OF THE POSITIVE/ NEGATIVE

PARENT/STUDENT NEWSLETTER

PERSPECTIVISM THEORY

PERSUASION THEORY

PODCASTS/AUDIO SHARING

POLITICAL ACTION COMMITTEES

POLITICAL ECONOMY AND PUBLIC RELATIONS

POLITICAL PUBLIC RELATIONS

POLITICAL SPEECH

POSITION AND POSITIONING

POSTCOLONIALISM THEORY AND PUBLIC RELATIONS

POSTMODERN PUBLIC RELATIONS

POWER, AS FUNCTIONS AND STRUCTURES

POWER, AS SOCIAL CONSTRUCTION

POWER, DISCURSIVE

POWER, SYMBOLIC

POWER RESOURCE MANAGEMENT THEORY

POWER/KNOWLEDGE AND PUBLIC RELATIONS

PRACTICE/PRACTITIONER

PRECAUTIONARY PRINCIPLE

PRESIDENTIAL PRESS SECRETARIES

PRIVATIZING PUBLIC OPINION (AND “PUBLICTIZING” PRIVATE OPINION)

PROACTIVITY AND REACTIVITY

PROCESS RESEARCH

PROFESSIONAL AND PROFESSIONALISM

PROFESSIONAL PROJECT OF PUBLIC RELATIONS

PROFESSIONALISM IN PUBLIC RELATIONS

PROGRAM/ACTION PLANS

PSYCHOLOGICAL PROCESSING

PUBLIC DIPLOMACY

PUBLIC HEALTH CAMPAIGN

PUBLIC INTEREST

PUBLIC OPINION AND OPINION LEADERS

PUBLIC POLICY PLANNING

PUBLIC RELATIONS

PUBLIC RELATIONS AGENCY

PUBLIC RELATIONS DEPARTMENT

PUBLIC RELATIONS EDUCATION, HISTORY OF

PUBLIC RELATIONS FIELD DYNAMICS

PUBLIC RELATIONS RESEARCH

PUBLIC RELATIONS SOCIETY OF AMERICA

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

PUBLIC SERVICE ANNOUNCEMENTS

PUBLIC SPHERE (ÖFFENTLICHKEIT)

PUBLIC SPHERE DISCOURSE

PUBLICLY HELD COMPANIES

QUALITATIVE RESEARCH

QUANTITATIVE RESEARCH

RACE AND PUBLIC RELATIONS

RAILROAD INDUSTRY IN THE 19TH CENTURY

REALLY SIMPLE SYNDICATION

REFLECTIVE MANAGEMENT

REGULATED MONOPOLIES

REINFORCEMENT THEORY

RELATIONSHIP MANAGEMENT THEORY

RELIGIOUS ORGANIZATIONS AND PUBLIC RELATIONS

REPUTATION MANAGEMENT

RESEARCH OBJECTIVES

RESILIENT COMMUNITIES

RESOURCE DEPENDENCY THEORY

RETURN ON INVESTMENT

RHETORICAL ARENA (CRISIS THEORY)

RHETORICAL THEORY

RISK COMMUNICATION

RISK PERCEPTION

SEARCH ENGINE OPTIMIZATION

SECURITIES AND EXCHANGE COMMISSION

SEGMENTATION OF PUBLICS

SHORT MESSAGE SERVICE

SITUATION ANALYSIS

SITUATION ETHICS

SITUATIONAL CRISIS COMMUNICATION THEORY

SITUATIONAL THEORY OF PROBLEM SOLVING

SITUATIONAL THEORY OF PUBLICS

SOCIAL AMPLIFICATION OF RISK

SOCIAL CONSTRUCTION OF REALITY THEORY

SOCIAL EXCHANGE THEORY

SOCIAL LEARNING THEORY

SOCIAL MARKETING

SOCIAL MEDIA PRESS RELEASE

SOCIAL NETWORK ANALYSIS

SOCIAL NETWORKING

SOCIAL NETWORKS/ NICHE NETWORKS

SOCIALIZATION THEORY

SOCIOCULTURE AND PUBLIC RELATIONS

SOUTH AFRICA, PRACTICE OF PUBLIC RELATIONS IN

SPAIN, PRACTICE OF PUBLIC RELATIONS IN

SPEAKERS BUREAUS

SPIRAL OF SILENCE THEORY

SPORTS PUBLIC RELATIONS

STAKEHOLDER THEORY

STATISTICAL ANALYSIS

STEWARDSHIP OF LARGE ORGANIZATIONS

STRATEGIC BUSINESS PLANNING

STRATEGIC PARTNERSHIPS

STRATEGIC SILENCE

THE SUBALTERN AND PUBLIC RELATIONS

SUBJECTIVE EXPECTED UTILITIES THEORY

SUSTAINABILITY AS A GLOBAL CHALLENGE

SWEDEN, PRACTICE OF PUBLIC RELATIONS IN

SYMBOLIC INTERACTIONISM THEORY

TALLENTS, SIR STEPHEN

TERRORISM AND PUBLIC RELATIONS

THEORY OF REASONED ACTION

THEORY-BASED PRACTICE

THIRD CULTURE PUBLIC RELATIONS PRACTITIONER

THIRD-PARTY ENDORSEMENT

TRADE ASSOCIATIONS

TRANSTHEORETICAL MODEL OF BEHAVIOR CHANGE

TRAVEL AND TOURISM PUBLIC RELATIONS

TWENTIETH-CENTURY TRENDS AND INNOVATIONS IN PUBLIC RELATIONS

TWO-STEP FLOW THEORY

UNCERTAINTY REDUCTION THEORY

UNITED KINGDOM, PRACTICE OF PUBLIC RELATIONS IN

UNITED STATES GOVERNMENT AND PUBLIC RELATIONS

USES AND GRATIFICATIONS THEORY

VAIL, THEODORE NEWTON

VIDEO NEWS RELEASE

VIRAL MARKETING

VIRTUAL WORLD SITES

VOTER AND CONSTITUENT RELATIONS

WARFARE AND PUBLIC RELATIONS

WORD OF MOUTH MARKETING

ZONES OF MEANING

APPENDIX A: WOMEN PIONEERS IN PUBLIC RELATIONS

APPENDIX B: MILESTONES IN THE HISTORY OF PUBLIC RELATIONS

APPENDIX C: PUBLIC RELATIONS ONLINE RESOURCES

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