Organizational Rhetoric ：Situations and Strategies ( 1 )

Publication subTitle ：Situations and Strategies

Publication series ：1

Author： Hoffman   Mary F.;Ford   Debra J.  

Publisher： Sage Publications Ltd‎

Publication year： 2009

E-ISBN: 9781483302140

P-ISBN(Paperback): 9781412956680

Subject： H0 Linguistics

Keyword： 语言学

Language： ENG

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Description

Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.

Chapter

Cover

Brief Contents

Detailed Contents

Preface

1 - Organizations and Rhetoric in Contemporary Culture

2 - Identifying Rhetorical Strategies in Organizational Rhetoric

3 - Rhetorical Situations in Organizations

4 - Critical Approaches to Organizational Rhetoric

5 - Evaluating and Critiquing Organizational Rhetoric

6 - Identity Creation and Maintenance Rhetoric

7 - Rhetoric About Issues

8 - Rhetoric About Organizational Risk

9 - Crisis Rhetoric

10 - Organizational Rhetoric for Internal Audiences

Epilogue

Appendix

References

Index

About the Authors

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