Ad Critique
：How to Deconstruct Ads in Order to Build Better Advertising
( 1 )
Publication subTitle ：How to Deconstruct Ads in Order to Build Better Advertising
Publication series ：1
Publisher： Sage Publications Ltd
Publication year： 2011
E-ISBN: 9781483341545
P-ISBN(Paperback): 9781412980531
Subject： F713.81 advertising planning and production
Keyword： 语言学
Language： ENG
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Description
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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