New Service Development
：Creating Memorable Experiences
( 1 )
Publication subTitle ：Creating Memorable Experiences
Publication series ：1
Author： Fitzsimmons James A.;Fitzsimmons Mona J.
Publisher： Sage Publications Ltd
Publication year： 1999
E-ISBN: 9781452221793
P-ISBN(Paperback): 9780761917427
Subject： F2 Economic Planning and Management
Keyword： 经济计划与管理
Language： ENG
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Description
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
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