Nonprofit Marketing
：Marketing Management for Charitable and Nongovernmental Organizations
( 1 )
Publication subTitle ：Marketing Management for Charitable and Nongovernmental Organizations
Publication series ：1
Author： Wymer Walter;Knowles Patricia A.;Gomes Roger
Publisher： Sage Publications Ltd
Publication year： 2006
E-ISBN: 9781452245690
P-ISBN(Paperback): 9781412909235
Subject： F7 Trade Economy;F713.3 merchandising
Keyword： 商品销售,贸易经济
Language： ENG
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Description
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
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