Consumer Research
：Introspective Essays on the Study of Consumption
( 1 )
Publication subTitle ：Introspective Essays on the Study of Consumption
Publication series ：1
Publisher： Sage Publications Ltd
Publication year： 1995
E-ISBN: 9781452247434
P-ISBN(Paperback): 9780803972971
Subject： F713.5 market
Keyword： 商品销售,贸易经济
Language： ENG
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Description
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
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