Designing Health Communication Campaigns
：What Works?
( 1 )
Publication subTitle ：What Works?
Publication series ：1
Author： Backer Thomas E.;Rogers Everett M.;Sopory Pradeep
Publisher： Sage Publications Ltd
Publication year： 1992
E-ISBN: 9781452252704
P-ISBN(Paperback): 9780803943322
Subject： R192 Health medical staff
Keyword： 语言学
Language： ENG
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Description
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
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