Research Paradigms, Television, and Social Behaviour ( 1 )

Publication series :1

Author: Asamen   Joy K.;Berry   Gordon L.  

Publisher: Sage Publications Ltd‎

Publication year: 1997

E-ISBN: 9781452250267

P-ISBN(Paperback): 9780761906551

Subject: G223 Radio, television and propaganda work among the masses

Keyword: 语言学

Language: ENG

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Description

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

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