Research Paradigms, Television, and Social Behaviour ( 1 )

Publication series ：1

Author： Asamen   Joy K.;Berry   Gordon L.  

Publisher： Sage Publications Ltd‎

Publication year： 1997

E-ISBN: 9781452250267

P-ISBN(Paperback): 9780761906551

Subject： G223 Radio, television and propaganda work among the masses

Keyword： 语言学

Language： ENG

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Description

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Chapter

Cover

Contents

Preface

Introduction

Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium

Television Research: Past Problems and Present Issues

Part I - Quantitative Research Paradigms in the Study of Television

Chapter 1 - Major Paradigms and Issues in Television Research: Field of Dreams, World of Realities

Chapter 2 - Designing Experiments on Television and Social Behavior: Developmental Perspectives

Chapter 3 - Quasi-Experimental Research on Television and Behavior: Natural and Field Experiments

Chapter 4 - Class, Communication, and the Black Self: A Theory Outline

Part II - Qualitative Research Paradigms in the Study of Television

Chapter 5 - Qualitative Approaches to the Study of the Media: Theory and Methods of Hermeneutic Empiricism

Chapter 6 - Taking the Interpretive Turn: Qualitative Research of Television and Other Electronic Media

Part III - The Integration of Quantitative and Qualitative Research Paradigms in the Study of Television

Chapter 7 - The Analysis of Television Content

Chapter 8 - Intersection of Instructional Television and Computer-Assisted Instruction: Implications for Research Paradigms

Chapter 9 - Barney & Friends as Entertainment and Education: Evaluating the Quality and Effectiveness of a Television Series for Preschool Children

Chapter 10 - Studying Television Violence: A Research Agenda for the 21st Century

Epilogue

Research Paradigms, Television, and Social Behavior: A Scientist's Contribution to Initiating Social Change

Index

About the Authors

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