Entrepreneurship Strategy
：Changing Patterns in New Venture Creation, Growth, and Reinvention
( 1 )
Publication subTitle ：Changing Patterns in New Venture Creation, Growth, and Reinvention
Publication series ：1
Author： Gundry Lisa;Kickul Jill
Publisher： Sage Publications Ltd
Publication year： 2006
E-ISBN: 9781452262444
P-ISBN(Paperback): 9781412916561
Subject： F2 Economic Planning and Management
Keyword： 经济计划与管理
Language： ENG
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Description
In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.
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