Brands, Consumers, Symbols and Research
：Sidney J Levy on Marketing
( 1 )
Publication subTitle ：Sidney J Levy on Marketing
Publication series ：1
Author： Levy Sidney J.;Rook Dennis
Publisher： Sage Publications Ltd
Publication year： 1999
E-ISBN: 9781452264592
P-ISBN(Paperback): 9780761916970
Subject： F713.50 Marketing
Keyword： 商品销售,贸易经济
Language： ENG
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Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
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