Social Marketing in the 21st Century ( 1 )

Publication series ：1

Author： Andreasen   Alan R.  

Publisher： Sage Publications Ltd‎

Publication year： 2005

E-ISBN: 9781483376882

P-ISBN(Paperback): 9781412916349

Subject： F7 Trade Economy;F713.3 merchandising

Keyword： 商品销售,贸易经济

Language： ENG

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.  

Chapter

Cover

Contents

Preface

Acknowledgments

Part I - Introduction

Chapter 1 - Social Change, Social Problems, and 21st Century Social Marketing

Chapter 2 - Creating and Framing the Agenda

Part II - Social Problems and the Role of Social Marketing

Chapter 3 - The Structure of Social Problems

Chapter 4 - The Role of Social Marketing

Chapter 5 - Setting Priorities in Social Marketing

Part III - Upstream Applications

Chapter 6 - Beyond Downstream Interventions: Influencing Communities

Chapter 7 - Structural Change: Influencing Lawmakers and Regulators

Chapter 8 - Structural Change: Recruiting Business Allies

Chapter 9 - Recruiting Allies in the Media and Health-Care Communities

Part IV - Conclusions

Chapter 10 - Repositioning Social Marketing for the 21st Century

References

Index

About the Author

The users who browse this book also browse