Encyclopedia of Sports Management and Marketing
( 1 )
Publication series ：1
Author： Swayne Linda E.;Dodds Mark A
Publisher： Sage Publications Ltd
Publication year： 2011
E-ISBN: 9781452266480
P-ISBN(Paperback): 9781412973823
Subject： C93 Management;F2 Economic Planning and Management
Keyword： 管理学,经济计划与管理
Language： ENG
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Description
The first reference resource to bring both sports management and sports marketing all together in one place.
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