Today's Public Relations
：An Introduction
( 1 )
Publication subTitle ：An Introduction
Publication series ：1
Author： Heath Robert L.;Coombs Timothy
Publisher： Sage Publications Ltd
Publication year： 2005
E-ISBN: 9781452267043
P-ISBN(Paperback): 9781412926355
Subject： H0 Linguistics
Keyword： 语言学
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Chapter