Description
The global coffee chain is currently characterized by a paradoxical coexistence of a coffee boom in consuming countries and a coffee crisis in producing countries. This book shows that the coffee paradox exists because the coffee farmers sell and the coffee consumers buy embed increasingly different attributes.
Chapter
1. Commodity trade, development and global value chains
Division of labour and coordination in commodity production and trade: historical background
Commodities and development: the debate
Global value chains, commoditization and upgrading
The quality issue: material, symbolic and in-person service attributes
2. What’s in a cup? Coffee from bean to brew
Coffee flows and transformations
Production and export geography
Systems of labour mobilization and organization of production
Markets, contracts and grades
Retail and consumption: commodity form and the latte revolution
3. Who calls the shots? Regulation and governance
Producing countries as key actors (1906–89)
The post-ICA regime (1989–present)
Regulation in producing countries
Coffee blues: international prices in historical perspective
4. Is this any good? Material and symbolic production of coffee quality
From material to symbolic and in-person service attributes: quality along coffee value chains
Quality in producing countries
Quality in consuming countries
5. For whose benefit? ‘Sustainable’ coffee initiatives
Analysis of selected sustainable coffee certification systems
Private and public/private initiatives on sustainability
6. Value chains or values changed?
Value distribution along coffee chains: empirical evidence
Solving the commodity problem: theoretical approaches
Governance and the coffee paradox
The end of regulation as we know it
Business and donors to the rescue?
What role for transparency?
Policies and strategies: an alternative agenda
Coffee, commodity trade and development