What Can Product Trial Offer?: The Influence of Product Trial on Chinese Consumers' Attitude towards IT Product

Publisher： IGI Global_journal

E-ISSN： 1947-9646|8|1|24-37

ISSN： 1947-9638

Source： International Journal of Asian Business and Information Management (IJABIM), Vol.8, Iss.1, 2017-01, pp. : 24-37

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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