The Identification of Factors Modifying Product Placement Effectiveness

Publisher: Common Ground Publishing

E-ISSN: 2327-932x|13|2|25-36

ISSN: 2327-8013

Source: Organizational Cultures: An International Journal, Vol.13, Iss.2, 2014-01, pp. : 25-36

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract