Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce

Publisher: IGI Global_journal

E-ISSN: 2156-1745|7|1|64-78

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.7, Iss.1, 2017-01, pp. : 64-78

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Abstract