Discussion on Human's Irrational Behavior to Price of Zero: Identification of Condition of Zero-Price Effect

Publisher: IGI Global_journal

E-ISSN: 2160-9810|6|1|34-46

ISSN: 2160-9802

Source: International Journal of Applied Behavioral Economics (IJABE), Vol.6, Iss.1, 2017-01, pp. : 34-46

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Abstract