An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode

Publisher: IGI Global_journal

E-ISSN: 1938-0208|8|1|13-31

ISSN: 1938-0194

Source: International Journal of Web Portals (IJWP), Vol.8, Iss.1, 2016-01, pp. : 13-31

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Abstract