Social Media Brand Communities and Brand Loyalty: An Integrated AHP Approach

Publisher： IGI Global_journal

E-ISSN： 1942-9029|9|2|62-79

ISSN： 1942-9010

Source： International Journal of Virtual Communities and Social Networking (IJVCSN), Vol.9, Iss.2, 2017-04, pp. : 62-79

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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