Application of Conjoint Analysis in Improving the Value of New Product Development: A Hotel Case Study Analysis

Publisher: IGI Global_journal

E-ISSN: 1947-8577|8|2|11-30

ISSN: 1947-8569

Source: International Journal of Strategic Decision Sciences (IJSDS), Vol.8, Iss.2, 2017-04, pp. : 11-30

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Abstract