The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

Publisher： Cambridge University Press

E-ISSN： 2153-3326|27|3|393-422

ISSN： 1052-150x

Source： Business Ethics Quarterly, Vol.27, Iss.3, 2017-07, pp. : 393-422

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